Blogging Mistakes: Dangerous mistakes bloggers make and how to correct them
In this article, I will be discussing a very pressing issue in the blogging sphere (blogging mistakes), that is really of great concern and has cost many existing and upcoming bloggers, a lot, especially in recent times, blogging. And this is simply the common blogging mistakes, internet/online marketers, or bloggers make. On our previous episode, I did explain how to start a blog and make money online. There I wrote a well-detailed Article on the Beginners Blogging Guide; How to Start a Successful Blog from beginner to pro.
So if you’re a beginner and you intend going into blogging full time then that article is for you. So now we’re going to be discussing; blogging mistakes or the mistakes that surround blogging and how to tackle these problems for better site optimization (SEO) and rankings. Below is a list of mistakes to be treated here on this article.
Table of Contents
- 1 Blogging Mistakes: Dangerous mistakes bloggers make and how to correct them
- 2 Introduction to Blogging Mistakes
- 3 Bloggers Mistakes: Contents
- 4 Plagiarism (Copy and Paste Blogger)
- 5 Blogging Mistakes: Picking a Wrong Niche
- 6 Choosing Website or Blogs Titles Wrongly (Domain Name)
- 7 Long Website Directory(Long Blog URL)
- 8 Blogging Mistakes: Lengthy Article (Low-Quality Content)
- 9 Blogging Mistakes: Broken Links & Zombie Pages
- 10 Blogging Mistakes: Not Submitting Sitemaps (No index)
- 11 Blogging Mistakes: Not Practicing On-page SEO
- 12 Blogging Mistakes: Not Practicing Offpage SEO
- 13 Blogging Mistakes: Building bad links (black hat SEO)
- 14 Too many duplicated content
- 15 Focusing only on social media as the only source of getting traffic
- 16 A Walk Through on My Blogging Mistakes:
- 17 Little or Poor Content Readability
- 18 Website or blog’s appearance
- 19 Website or Blog’s Security
- 20 Mixed content error
- 21 Irrelevant Repetition of a focus Keyword phrase
- 22 Neglecting algorithm updates
- 23 Titles and Images
- 24 Images
- 25 Uploading Files and Site Speed
- 26 Mobile Friendliness
- 27 Here’s a List of Topics Others are Reading:
Table of Content
- Picking a niche
- Choosing a website title
- Long website directory
- Lengthy article (low-quality content)
- Broken links & zombie pages
- No index (not submitting sitemaps)
- Not practicing On-Page SEO
- Not practicing Off-Page SEO
- Building bad links: Black Hat SEO
- Too many duplicated contents
- Focusing only on social media as the only source of getting traffic
- Little or poor content readability
- Website or blog’s appearance
- Website or blogs security – SSL Certificate
- Mixed content error
- Irrelevant Repetition of Focus Keyword phrase
- Neglecting algorithm updates
- Uploading Files and Site Speed
- Mobile Friendliness
Introduction to Blogging Mistakes
Blogging means a lot to the world as it has to do with contents and SEO. Above, is a list of common mistakes bloggers make and how to correct them. Also, I am going to deal with all these blogging mistakes by correcting them one after the other. Below are well-detailed explanations of the common blogging mistakes bloggers make. Kindly read through.
Bloggers Mistakes: Contents
When we talk about blogging and blogging mistakes, the fact remains that content alone isn’t king. That is; contents without proper SEO resolve to “zero or little” results. That is why I resolved to say, content plus SEO is Equal; king. Now, anything can be content but in this context, content means articles with or without quality. And one blogging mistake bloggers make is; “not paying more attention to their contents”.
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Before hitting the publish button; it’s advisable to properly review your article or hire a proofreader in case of minor sentence errors, in fact, I recommend that you use a WordPress plugin like Yoast to checkmate that and also for me after checkmating with Yoast SEO I also push it further by checking for complex words and grammars using a tool called; Grammarly. So if you get confused about this as a beginner, kindly get an auditor for your blog. Meanwhile, if you want to learn how to properly checkmate your contents, then I dealt with that on my article; how to properly audit your content using plugins and software.
Plagiarism (Copy and Paste Blogger)
As a newbie in blogging, people tend to plagiarize (also known as copying contents or copy and paste). This is one common mistake amateur or beginner bloggers make. Do not forget that these websites or blogs you copy from also want to rank in SERP. So try not to be a copy and paste blogger, but a content creator. Ensure you do proper research on your topics, and also pay good attention to your contents, audit them carefully, before hitting the publish button. For more information on how to get resource materials for your niche, kindly follow my previous episode, on how to get resource materials on any kind of niche you choose to blog about.
Blogging Mistakes: Picking a Wrong Niche
This is another challenging part of blogging, newbie’s and existing bloggers face. Although it seems right to them, the truth is; when picking a niche; it is advisable that your niche is something related to your blog’s title and also related to what you like doing, which is the topics, and articles you want to always blog about. That is to say, you’re when picking a niche; pick a niche that covers all your categories and articles in it. Stop confusing your blog’s web users. For more information on this, you can learn how to pick the right niche for beginner bloggers here.
Choosing Website or Blogs Titles Wrongly (Domain Name)
Choosing a website title is one very vital thing one needs to consider carefully. Especially if you want to avoid these blogging mistakes. When choosing your website’s domain name and title, it is advised, to carefully choose your domain name. Because it has a way of improving your blog traffic as well. Most professional bloggers, practice this too. Most preferably, it is advisable to always make the title of your site short and easy to memorize. Because this will help your web visitors, easily memorize your blog’s name.
It is also advisable to use highly competitive keywords as your blog’s title e.g. “grow blog traffic” so that when someone goes to a search engine like google and search for “how to grow blog traffic” you should have a higher chance of appearing in the first page of Google SERP. For example, “iLearn” and “Guide” are two different keywords that are highly competitive, and so I used it by combining both keywords to be iLearnGuide, for some SEO reasons. So you can also practice this secret top bloggers use and don’t worry it won’t bite, or lead to penalization.
Long Website Directory(Long Blog URL)
This is another place where common blogging mistakes are noticed and believe me this one is very common these days especially with the high rate of competition, in the blogging sphere today. I understand very well that it’s your website and am not disputing the fact that you own it for I am only trying to tell you that there are better ways of making your website link shorter and to work for you effectively. This also helps your web visitors or users, to easily memorize your website URL even without bookmarking it.
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For example; Facebook.com, iLearnGuide.com, twitter.com, Instagram.com, etc. instead of; www.fortheloveoffootball9ja.com, www.learninghowtomakehair007.com, etc. in a long run, you’ll find out that websites with shorter URL tend to have comeback visitors. Am not trying to say long web URL isn’t good. I am simply saying that even if you have to choose a long website directory, ensure; that it’s something your web users, can easily memorize or remember. For more information on this, kindly refer to my article on How to properly choose and manage a website directory,
Blogging Mistakes: Lengthy Article (Low-Quality Content)
Lengthy articles isn’t a big deal. But long low-quality content is a big deal, and it’s bad as the current statistics of blog’s to convince its web users to either stay or leave at the first visit; is currently decreasing by the day. This means that bloggers have 10 seconds to convince it’s first site visitors (Audience), to either stay or leave. It can tell if your web users will continue reading or leave your page. And this is very important for SEO.
So when writing an article, ensure it is rich, relevant, and of high-quality content even if it’s lengthy. Also, make your articles very interacting to whoever is reading it, self-explanatory and engaging. Learn how to become a great content creator/writer, overnight.
Blogging Mistakes: Broken Links & Zombie Pages
According to search engine optimization rules, “broken links and zombie pages” can cause more harm than good to your blog. One would ask; what do you mean by broken links and zombie pages? Well, the answer isn’t far-fetched.
Broken links are inbound or outbound links that either link to a webpage or link back to a webpage. This type of webpage, exist within or outside a blog. But after some time if modified or deleted, it no longer exists anymore.
As a blogger, who want to avoid these blogging mistakes, kindly note; that zombie pages and broken links will not speak well of your blog. Apart from the SEO reasons stated, what about web users huh? Oh yea! when a web user sees what he likes in your blog, and clicks on it but later finds out there’s no content in it or that the link is broken, they get disappointed, frown and just leave.
Blogging Mistakes: Not Submitting Sitemaps (No index)
Getting your links, articles(contents) and webpage’s indexed through the different webmasters, is very vital that Is if you really want to get to Domain and Page Authority, then you have to always submit a sitemap to search engines. Although these are blogging mistakes, bloggers make. By not submitting a sitemap to search engines. And this has become a major stumbling block in their blogging career. So my advice for up and coming bloggers is to always submit a sitemap to search engines like; Google, Bing, Yandex, etc. to ensure everything they publish get indexed by these search engines.
Also when you make any changes in your blog or website, it is also vital to resubmit sitemap again so as to enable search engine bots and crawlers, crawl you latest change and index it. However, some bloggers are very lazy and do take sitemap submission for granted but like I said before, if you are a blogger, and really care about optimizing your blog so as to rank high in SERP, then you are to always submit sitemap to search engines so your blog can be crawled and indexed by search engines so as to stand a chance of ranking in search engine result page.
Blogging Mistakes: Not Practicing On-page SEO
Aside the aforementioned, one thing every blogger or online marketer should first know, on or before going into blogging or internet marketing is SEO (search engine optimization) and this SEO optimization is in two categories which are On-page SEO and Off-page SEO. Not practicing On-page SEO is a very dangerous step to take. And it’s most often the fastest way of becoming zero authority, in the blogging sphere.
Most top blogs or even beginner blogs practice these SEO techniques so they can become an authority and even more successful in the world of information marketing. On-page SEO is very vital. For me, it’s as important as virtually everything we’ve treated here on this article so when developing your blog posts, articles or contents, ensure that you practice On page SEO full time. For more information kindly follow my previous series on; The Ultimate Guide to Onpage & Offpage SEO. In there, I developed a well-structured article about On-page and Off-page SEO techniques in details.
Blogging Mistakes: Not Practicing Offpage SEO
Off page SEO is another type of SEO practice, bloggers underestimate, or take for granted, some take Offpage SEO as more important than On page SEO but the truth is, both Onpage and Offpage SEO are all important as this is another key strategy or technique other top bloggers implement to help them fetch massive traffic to their blogs. This helps them gain brand recognition, and also builds their Domain Authority.
Building bad links – black hat SEO are in diverse ways and Google uses it’s a completely different formula to fetch out these dangerous links by using algorithms of which only search engines know the formulas they employ. Also, once you purchase links and channel all the traffic to a selected webpage it’s thought of as unwise since search engines like Google hate’s link buying or buying links and invalid traffic as this can be thought of as black hat SEO especially when its sudden and not organic.
Black Hat SEO is a manipulating and deceptive SEO technique. It simply tells the search engine that you’re optimizing to rank and not for relevant content.
Meanwhile, instead of employing black hats SEO why not use white hat SEO techniques to boost your website rankings and build your blog/website focusing on increasing its trust from search engines.
White hat SEO techniques help to optimize web content for users, rather than search engines. For me, I solely use white hat techniques to assist search engines bots, crawlers or spiders; scan, crawl and find my blog/website in their search engine result pages.
Too many duplicated content
Oh yes, for I was once a victim of these blogging mistakes. In my early stage of blogging, I made series of mistakes oh yea but don’t worry it’s normal besides mistakes are bound to happen but the ability to learn from it, is what’s more important and that’s why I am here to guide you. Duplicate content comes in two forms, for instance, I repeat a keyword like using one key phrase for a particular post for more than one blog post it might lead to duplicated content or make search engine crawlers confused on the particular link to crawl which is very bad for SEO.
So when you use one keyword for two or more articles, when search engine crawlers like Google crawl your website or blog, for the same keyword phrase, it sees both articles with different links but same keyword phrase. Now how do you expect it to crawl two different articles and links with the same keyword? Do not confuse search engine bots. When writing articles, try not to make your articles have duplicated keyword phrase, or one article existing in different categories in the same blog’s page, menu tab or bar (categories).
Also repeating a particular article, but this time targeting a different keyword phrase because crawlers might just get confused not knowing what to crawl in both articles. This is bad for search engine optimization and it makes search engine crawlers read or see your articles as duplicated.
This is most common among bloggers, in the blogging sphere. Now, this is one big mistake, that even I myself was a victim and was guilty of practicing at the early stage of my blogging career. Oh yes like I said, I was a victim of this, at the early stage of my blogging career.
A Walk Through on My Blogging Mistakes:
I’d always thought using social media is the best way to get traffic and then I neglected On-Page SEO and instead of writing and targeting keywords for SEO, I was busy concentrating on social media by sharing my blog posts on Twitter, Facebook, etc., creating several Facebook pages and accounts just to share my blog posts of which I ended up doing much work via sharing my blog posts in the various accounts and pages, but in return, getting less results, far below my input, and what I expected.
Oh yes! But someone will say that the problem was with my input. Huh? Okay, how do you explain having over 20,000 likes and followers on Facebook? Oh, yea I got that in less than one year now that is much work. The truth is, it’s whosoever that chooses to click your blog post or link, that will end up clicking on it and you can’t force web visitors to click on your blog post or links.
So am I trying to say Facebook and other social signals are not good? No it is sure good strategy to generate traffic to your blog but the sweetest way of pulling massive traffic is through organic traffic which comes from search engines like; Google, Bing, Yandex, Yahoo, etc., so instead of pushing all your energy and creative mind to social media, you can also channel another part of your creative mind and energy towards building trust from search engines by practicing SEO and targeting keywords so as to rank in SERP.
Little or Poor Content Readability
Among the different SEO techniques, comes on-page SEO and in on-page SEO comes; Content Readability. Do you wonder why your blog audience, visit your blog and leave almost immediately? Well, it is as a result of content readability. Yea, so when developing a blog post, ensure that you write for On-Page SEO and readability.
Try not to make too many complex words and grammar mistakes. As complex words will only make reading your articles, a bit too difficult to read through and very hard for your readers or web users to understand your point of view or rather the point you’re trying to make. The same thing applies to too many grammar mistakes.
Note that you’ll be using Microsoft word, to check spellings, Grammarly to correcting grammars while Yoast for checking consecutive sentences and complex words so, in a nutshell, you will be needing Microsoft word, Grammarly and Yoast SEO to implement good readability rate. Below are the steps to achieve good readability.
Website or blog’s appearance
Like we all know; a website with good appearance has a way of keeping web visitors and also make them come back. Website’s appearance should be very okay and have a way of improving the user experience. a website appearance has a way of making web visitors enjoy using your blog, alongside with its quality contents.
- Use a simplified and light theme for your blog
- Ensure to use a light color background for your blog
- Ensure to use easy to read onscreen fonts
- Avoid too many colors in your blog posts
There are more on how to set up a great blog appearance here.
Website or Blog’s Security
This is one vital thing, bloggers often neglect this truth. Now if a web user visits a blog for the first time, and notice it’s secure via the green padlock in the URL tab of your web browser, and a hyperlink transfer protocol that is secure; i.e. https://, in the URL or directory, gives your blog visitors, some level of comfort and trust in your blog knowing full well that your website or blog is well secured but if not, then this might scare web users as they tend to stay on sites, who care about their personal data. However, apart from the fact that web users and blog visitors taking the site’s security seriously, Google also use secure socket layer certificate; HTTPS:// as a major ranking factor.
So you now know that security is another thing Google check or priority Google is concerned about. But aside Google, for me I feel it is very important every website to have an SSL certificate in it so as to avoid cases of website or blog hack. And so I believe as a website or blog owner you care about your blog, and you will surely set up SSL for your website or blog. There are two ways of getting an SSL certificate for your blog and am going to be treating it in my coming series. Kindly follow my secure socket layer secret on; how to set up an SSL certificate for your blog.
Mixed content error
For the mixed content error, this normally occurs when setting up SSL certificate for your blog, or when your URLs are not properly fixed or redirected this resolve back to sending mixed content errors. But by using a 301 permanent redirection rule, this simple bit of a problem can be resolved or fixed.
Irrelevant Repetition of a focus Keyword phrase
Irrelevant repetition of keywords could be harmful to your blog as it makes the search engine reads too much of your focus keywords. Now what Google wants is relevant and quality content although search engine use these focus keyword phrase to improve its listings in search engine rank but there are other factors Google also want you to know. Google and other search engines want you to write for people and not for search engines so when next you’re developing or creating a blog post, try to make sure your articles are more structured with a bit of moderate focus keyword phrase inputs or appearance.
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Neglecting algorithm updates
Algorithms are a set of rules that are used by computers to provide solutions to problems. Search engines use these algorithms as a determining factor, for the rankings of pages for particular search queries. For example; I follow the Google algorithm updates and when an update is released, I follow the updates instruction keenly and hope these search engine algorithms updates, matches my relevant web pages alongside with my desired audience. This keeps me up to date and helps me optimize my pages for better positions in search engine result pages instead of being caught unaware.
Titles and Images
Titles and Images are vital key elements in the blogging sphere. As Google bots, spiders and other crawlers, read blog posts with its secret ranking formulas for ranking webpages using factors which may vary in line with the number of competitors, competing for that particular keyword phrase you are targeting as a blogger. When writing a blog post that involves the use of titles and images, you must first ensure that you use titles that are well descriptive enough for search engines to accurately read and understand it.
Also, use an image that best describes the point you’re trying to make and also ensure you rename the image that it best fits the content. It’s bad to use an image with the name “image.jpg” instead, you might want to use them; “blog post key phrase” or better still, “the focus key phrase”, that best describes your content or that is related to your blog post title. This will help search engines easily read through your titles and images so it can index and rank your blog posts.
Note that when adding images to your blog post, search engines do not see images the same way that humans do, but rather, Google and other search engines see images in form of HTML codes or what they will see is the code behind the image and not the thumbnail itself.
So when uploading an image inside your CMS blog post, ensure that the image is properly described in terms of title for “image.jpg” will not make Google robots or spiders understand what your image is all about. Even some SEO tool like; content management systems (CMS) like WordPress, go as far as giving you a slot for alternative text to make search engines better understand your blog posts and web pages. This helps improve SEO rankings.
Uploading Files and Site Speed
Most bloggers, don’t bother about the contents they upload in their website or blog, some even go as far as uploading heavy files, and high-resolution documents in form of PDF, images, podcast, videos. Now, this adds to their site’s slow response rate. When uploading contents in your website or blog the first thing you should consider is; how will this content affect my page loading speed? Will it affect it positively or will it make my site’s speed depreciate to level zero?
Well, that is a question I’ll leave for you to answer. I recommend bloggers use simplified versions of images on rare occasions I use JPG or jpeg but for better site’s speed it’s important you use plugins to compress the size of your web images and contents but in most cases, for images, it is best you use a.PNG (dot PNG) image extension. For videos, it’s better to embed directly from YouTube to your blog.
Of course, you will agree with me that a wide range of internet users make use of their mobile devices as a means to surf the internet. However, mobile devices are very portable and come in handy that is to say; they are easy to use to access the internet any time of the day, and anywhere. So this is why it is important to make your blog’s appearance; mobile display or layout, very mobile user-friendly. For example; John Mark visits your website or blog, using a mobile device for the first time through a backlink from another website or from a hyperlink, via organic search to your blog, with your website or blog serving as a landing page to john mark’s click.
If your sites loading time seems very slow this might discourage or make john mark leave your site and also, if your website or blog’s display isn’t responsive, fast and mobile-friendly john mark might also leave your site. So when considering working on your blog’s traffic also ensure that you check these things; ensure that your site has a search box, and also prioritize your blog’s mobile friendliness (fast, easy to access and very responsive).
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